POSTER & Billboard Campaign
_______Pink Ink's Rose
This project was assigned to build my skills as a photographer through shooting a glass bottle in studio. This task is difficult because you must work the lighting and camera to avoid harsh reflections.
I created a two-part advertising campaign for an existing branded wine that Grant Burge sells, focusing on strong visual storytelling through styled product photography and thoughtful typography.
I created a two-part advertising campaign for an existing branded wine that Grant Burge sells, focusing on strong visual storytelling through styled product photography and thoughtful typography.
From concept to execution, I directed the entire creative process—selecting the product, designing the visual identity, hand painting the background, styling the scene, and capturing the final images using studio lighting techniques and Adobe Lightroom tethered shooting.
Careful attention was paid to the bottle's presentation, liquid colour, background texture, and supporting props to evoke mood and brand quality.
Careful attention was paid to the bottle's presentation, liquid colour, background texture, and supporting props to evoke mood and brand quality.
The final assets reflect a balance between commercial design and creative experimentation.
Deliverables:
-Studio Poster — 297 x 210mm vertical layout featuring the bottle, logo, product name, and tagline
-Billboard Ad — 300 x 100mm horizontal layout with consistent branding elements
